Copywriting is tedious, as many copywriters would agree. You would need to devote time and effort into creating the holy grail: the perfect copy. Whether you’re crafting website copy, social media post, blog post, PPC ads, or product descriptions, there’s always the need to generate content that engages readers and evokes the emotions you want them to feel.
Until a few years ago, human copywriters would swear that copywriting (or writing in general) could only be done by them. I mean, who else can figure out what’s needed to engage a human reader but a fellow human?
Enter AI writing (AI copywriting); the latest trend in the digital marketing space. At first, it sounded too good to be true. Like the early versions of voice-activated AI assistants, people were a bit reluctant to rely on AI writing. Siri, Alexa, and Google Assistant were not very cutting edge in the early stages of their development.
But as time went by, so did technology flourish. Now, an AI writer can write compelling copy in half the time a human can. But the question remains, are AI writing tools more effective than humans? That’s what we’re here to find out.
What is AI Writing and How Does it Work?
As the name suggests, AI writing is computer-generated written content that uses Natural Language Processing or NLP tools.
Of course, an AI writer can’t do everything on its own. First, you pick what kind of copy you want to write about and do the necessary keyword research needed.
The type of copy you pick depends on your specific needs. The type of copy you decide on could range from a blog post to a product description.
Then, you set the parameters that the AI writer needs to follow. You heard it right. Even if this technology is cutting edge, humans still need to lay down the rules.
For example, companies who serve clients with a need to produce blog articles would probably set parameters that would enable the AI writer to find content that’s already existing on the web and give out a finished product that’s new and free from plagiarism.
It doesn’t end there! Besides providing content that will pass any plagiarism check, an AI writer can also give editing suggestions, which, by the way, are also plagiarism-free.
SOURCE: Mack Media
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